The last promotional activities in January released two videos of OSB’s uses and the trade’s thoughts on the product.

Manufacturers Norbord and SmartPly and resin supplier Huntsman started the campaign in 2005, with endorsement from the UK’s Wood Panel Industries Federation (WPIF).

It tried various tactics to get its message across including exhibition stands, merchant breakfast mornings, Apprentice of the Year competitions, etc.

"From the beginning, we have set out to challenge entrenched attitudes and misconceptions about OSB’s properties and applications, as too many tradesmen believe it’s not up to the same job as ply, which simply is not the case," said Alastair Kerr, WPIF director general.