The American Wood Council and Canadian Wood Council, in partnership with the Building Materials Reuse Association, developed the website.

AWC president and ceo Robert Glowinski says there has historically been a lack of awareness of the opportunities to recycle and reuse wood products. aims to change that and help educate builders, designers and consumers about ways to salvage, recycle or reuse wood products, in turn reducing waste.

The business directory is accessible via both map and list, with easy sorting capabilities according to target categories (location, services provided, etc).