Siempelkamp has expanded its name branding across all Group subsidiaries

Siempelkamp has announced a new group brand structure which sees the Siempelkamp name branding extended to subsidiaries.

A modernized logo, a completely reworked corporate design, and a unified naming completes the rebranding.

Siempelkamp said the move represents a transition from an individual brand to an umbrella brand concept, representing a clearer perception of what the “Siempelkamp” brand stands for – both internally and externally. 

The name “Siempelkamp” will be incorporated into the names of all companies within the group.

“Our previous names and brands that we’ve been opera􏰀ng under in the market for a long time have stood for magnificent work and successes, dedication and pride for more than 140 years,” said Siempelkamp CEO Martin Scherrer.

“Our new brand structure will help us take our past into a successful future. It’s a hallmark of our evolution. By bringing all companies together under a unified umbrella brand, we’re bundling our strengths, combining knowledge and experience and thus creating the basis for sustainable growth.