German wood-based panels manufacturer Pfleiderer has announced the establishment of its direct presence in Singapore and Greater China.
As of 1st October, Hongyi Cai, general manager Pfleiderer Greater China, based in Shanghai, is working closely with the company’s agent in Thailand, APR, to provide enhanced local support, faster access to samples and technical expertise, and seamless collaboration on regional projects.
“Establishing a direct presence in Singapore and Greater China marks an exciting new chapter for Pfleiderer,” said Dr Hicham Abel, CEO.
“Being closer to our agent, customers enable us to respond swiftly, collaborate more effectively, and deliver our renowned German quality to even more projects throughout Asia,” said Dr Hicham Abel, CEO.
“This addition to our setup in Asia lays the foundation for our ambitious growth strategy, enabling us to expand our unique product offering that combines state-of-the-art designs with functionality and sustainability,” added Stefan Zinn, Pfleiderer, chief commercial officer.
“It strengthens our ability to serve customers locally and reinforces our commitment to long-term partnerships across the region.”
Headquartered in Neumarkt in der Oberpfalz, Pfleiderer employs around 1,900 people, mainly at five locations in Germany and one for adhesive systems in Poland.
