Two international trade fairs, Interzum and Ligna are teaming up in the promotion of their respective events next year.
Interzum, which takes place in Cologne from May 25-28 is the world’s biggest trade fair for the furniture production and interior construction industries, while Ligna (Hannover, May 30- June 3) is the leading global market place for forestry and wood processing machinery.
Ligna organiser Deutsche Messe AG and its Interzum counterpart, Koelnmess GmbH are presenting their respective events as “a combined destination”, separated by only 300km of autobahn, or two-and-a-half hours in the train.
The two trade fairs will collaborate on joint advertising, coordinated media relations and special offers on admission tickets and catalogues.