Koelnmesse will now offer two efficient platforms for the industry with interzum in Cologne and Zow in Salzuflen covering international and regional markets equally.
As a result, ZOW will shift towards a biennial cycle with ZOW 2018 (February 6-8) being the trade fair’s next edition.
Dr Lucas Heumann, chief executive of the Trade Associations of the Wood and Furniture Industry, adds: “We absolutely endorse the takeover of ZOW by Koelnmesse, because this will perfectly complement interzum as the leading international trade fair for the furniture supply industry. Ostwestfalen-Lippe is and will remain the heart of the German furniture industry with the highest concentration of industry stakeholders in the country.
“From our perspective the furniture industry needs both, a leading international trade fair such as interzum and a working platform with a clear hands-on focus based in Ostwestfalen-Lippe just like ZOW. Offering interzum’s and ZOW’s unique qualities as part of a one-stop solution guarantees perfect coordination and matching of both main events of our industry.”
