We are all aware of the varied surface decoration offered by Interprint: living room, kitchen and bathroom furniture, laminate flooring and the interior furnishing in trains, ships and vehicles.
Interprint has seven locations worldwide with its own production facilities, sales and service departments, including a sales and service office in Italy.
The group is wholly-owned by Wrede Industrieholding, based in Arnsberg, Germany and this is where Interprint’s headquarters are located, having been founded in 1969.
Wrede industrieholding is a traditional family-managed company with more than 125 years’ experience in derived timber products The Interprint Group prints on a total of 24 production machines with an overall capacity of 100,000 tons and has more than 950 employees.
The company has recently installed a new digital decor sample production system at three international corporate locations. It says the method is quick and meets high visual quality demands.
The use of gravure ink pigments and gravure paper ensures that all digital samples can be accurately reproduced in the final décor printing.
The digital sample production significantly reduces the product development time for decors.
“The handling of the digital data is very simple. A large number of colour variants of a decor can be produced in the shortest possible time. All versions can subsequently be laminated on to sample boards,explains Salvatore Figliuzzi, decor development and marketing manager at Interprint. “This allows the customer to individually modify the décor colour directly at the computer workstation on our premises and immediately select the desired colour.”
Interprint’s digital prints are free of metamerism, which allows the customer to assess the colours much more accurately compared to traditional photo paper and pigments.
Interprint says that another advantage of its digital method is that it is more sustainable and environmentally friendly than the conventional gravure-printed sample. Cylinder engraving can be dispensed with. The lower use of paper and colour protects the environment. The overall energy requirement decreases significantly.
Interprint is already using the digital sample production method at its locations in Germany, Italy and Malaysia. Further locations will follow in the near future.
In mid-November it was all green and flowery at the Arnsberg Design Centre when decision-makers from the furniture and derived timber product industries were guests during Interprint’s 5th ‘Furniture Days.’
Under the ‘Growing Ideas’ motto, the company presented its surface inspirations and new indoor decors. How creative ideas can also change urban spaces was shown on an ‘Urban Gardening’ trail. Productive gardening in cities is growth in a literal sense – and those who wanted could actively participate in the design process at Interprint.
Salvatore Figliuzzi and sales manager Stefan Vieten presented a focused décor selection to the guests. An obvious naturalness is the all-embracing topic of wood. For example, oak makes new history with intensive images – and thus represents structures with many original elements.
“The type of wood is nowadays less decisive for decor printing than the potential that a structure offers in terms of interpretation and colouring,explains Salvatore Figliuzzi.
“We often develop decors that have a much greater expressiveness than their original counterparts.”
Another emphasis was on single-colour decors in premium quality. For this, Furniture Days also exhibited high-quality results of a new process developed by Interprint.
It is a very homogenous surface look that makes the decor look varnished. The objective is to be able to promptly offer the market trendy colours in small quantities.
The colours of the current collection range from mother-of-pearl white and black board, to pistachio and the turquoise ‘Pool’, which is already being successfully marketed.
New single-colour decors convinced the ISSUE 1 2012 guests of Furniture Days, both on their own and in combination with wood surfaces. Interprint will show a lot more of that at the ZOW 2012 trade fair in Bad Salzuflen.
After the decor presentation, guest speakers Claudia Plöchinger and Frank Wünsche from ‘Gartendeck Hamburg’ guided the customers along an ‘Urban Gardening’ trail.
This young avant-garde movement makes the effort to cover unused urban areas with greenery in a new and creative way. Besides pictures of well-known examples, the speakers showed earthy demonstration material, from vertical planting in plastic bottles to the seed bomb with which areas can be planted in a ‘guerrilla tactic’ way.
Salvatore Figliuzzi sees the association between ‘Urban Gardening’ and Interprint’s decor printing in the motivation to design living space.
“Urban Gardening focuses on the urban area, we focus on interior design,he said and added: “We draw ideas for decors from everything that surrounds us – from nature, urban life, and cultural trends”. This is also a practised example of ‘Growing Ideas’
At the end of September, renowned kitchen furniture manufacturers opened their in-house exhibition centres within the scope of the ‘A30 Kitchen Mile’ (Kitchen Mile on the A30 autobahn). The kitchens of the 31 exhibitors showed a concentration on three particular aspects: the surface structure, colour and feel.
Two Interprint decors, Swiss Elm and Burlington Oak, were present at the exhibition of many manufacturers, in some cases in multiple form.
Interprint says the Swiss Elm décor enthused many retail customers due to its lively and precious look in combination with various single colours, while the Burlington Oak decor impressed visitors due to its wellbalanced decor image with a slightly rustic touch. In warm, natural colours, it creates beautiful contrasts in combination with cool materials.
Salvatore Figliuzzi was delighted: “We are of course very pleased about this strong presence of both decors in the current collections of renowned German kitchen manufacturers. We see this as a clear confirmation of our current decor development strategy.”
Interprint offered inspiration for successful furniture design under its ‘Combinations’ motto at ZOW 2011, Istanbul, Turkey – good talks against a backdrop of a growing market highlighted Interprint’s trade fair presence in Turkey.
Interprint’s exhibition at ZOW 2011, Istanbul, in October inspired not only visitors from Turkey but also guests from the neighbouring Middle East countries.
Under its ‘Combinations’ motto, Interprint presented current design trends for furniture surfaces: wood and stone decors in combination with metallic single colours and tactile effects.
Orkan Erhan, managing director of Interprint Turkey, was very satisfied with the visitors’ response: “Besides establishing contacts with derived timber product and furniture manufacturers from Turkey, we also held many good talks with manufacturers from Iran and other Middle East countries.
“Both Turkey and the neighbouring countries offer much potential”.
The most popular decors in Interprint’s presentation in Istanbul included Thuja, Fleedwood, Torrida and Barrique Vintage. Visitors apparently showed particular interest in the synchronously pressed structures and the presentation of finish foil surfaces with visual pores.
Besides the visual exhibits, media stations for feeling, hearing and tasting offered sensual and entertaining associations.
Interprint’s top management was able to talk about the current development and future potential of the Turkish market with a very special guest, Mehmet Büyükekşi, president of the Turkish Exporters Assembly (TIM), who took advantage of Interprint’s trade fair presence to have an intensive exchange of ideas with the company.
Looking to the near future, Interprint will present natural wood structures and topquality single-colour decors at ZOW 2012, Bad Salzuflen, East Westphalia from February 6-9 2012, at the very heart of the German furniture industry.
The company will aim to offer inspiration and orientation for furniture design under the ‘Growing Ideas’ motto.
Highlights at the trade fair will include high-quality single-colour surfaces. The new single-colour decors in Premium Quality are expected to cause quite a sensation at ZOW. They are the result of an innovative method, developed by Interprint, which produces a very homogenous surface look and that varnished look.
“Our aim with this method is to offer the market trend colours in small quantities,said Salvatore Figliuzzi.
The decor collection demonstrates the company’s feeling for special colour effects and ranges from Blackboard to Pistachio and the turquoise Pool, which is already being successfully marketed.
Naturalness will be the overriding theme for wood decors: colour effects, authentic shapes and a used look.
Oak will be the main representative for structures where original elements dominate.
Finish foil offers great possibilities for surface effects, resulting in great design potential and Interprint says it will show numerous examples at ZOW.
