The strategic plan was developed through consensus by the FSC international board of directors, and included extensive consultation with FSC staff, members, and stakeholders.

"Entering into our 22nd year we know we have to be bold in our vision. Our membership, and our 30,000 certificate holders, have committed to working with us as we grow. But FSC is a market tool, and we can only achieve our mission if enough of the market is working towards the same goal," said FSC director general, Kim Carstensen.

By aiming for 20% per cent we are choosing to take a leading role in shifting the global forest trend toward sustainable use, conservation, restoration, and respect for all," added Mr Carstensen.

The new plan has an emphasis on increasing FSC certification in tropical countries, and providing voice to those most affected by mismanaged forests such as indigenous peoples, workers, communities, women, and smallholders.