Dieffenbacher invests in internet start-up APPbyYOU

17 February 2020


Dieffenbacher has purchased a financial stake in APPbyYOU, the company, founded in 2012, developed the MyMessenger ticket and messaging app, a key component of the MyDieffenbacher digital service platform.

The company approached APPbyYOU while searching for a partner to develop an innovative ticket system. Dieffenbacher wanted a single tool that combined the core functions of a ticketing system with communications.

Dieffenbacher’s MyMessenger, is a joint ticket system and messaging application for smartphones, tablets and desktops. Tickets can be processed and documented, with users communicating with each other in the same app. Pictures, videos and documents can also be exchanged. Users write in their native language; the app takes care of the translation.

The proof of concept for MyMessenger was completed at the beginning of 2019. A Dieffenbacher customer tested the new app and contributed to its development. Customer feedback to the app’s introduction at the Ligna in May was positive. “By the end of the year, MyMessenger was already in daily use by eight customers in wood-based panel and composites plants, and interest is still growing," said Peter Martin, who leads Dieffenbacher Customer Service globally.

Thomas Teufel and Willi Pasternak founded APPbyYOU in Balgheim, Baden-Württemberg, Germany. With the acquisition of shares, Dieffenbacher deepens its partnership with APPbyYOU. The two companies are currently developing additional smart solutions for the digital factory.