A huge advertising campaign is being undertaken to reinforce the pre-eminence of European-made wood working machinery.
‘Made in Europe: Choose the original – choose success’ has been adopted as the slogan for the campaign by Eumabois, the European Federation of Woodworking Machinery Manufacturers.
Eumabois said the slogan was a general concept rather than a fightback against south-east Asian countries, where manufacturers are alleged to have copied European-made woodworking machines.
“The Eumabois campaign highlights the need to choose original machinery and technology that is the result of experience, research, commitment and expertise in wood,” it said. “This knowledge is the result of experience and cannot be copied.”