Swedish wood products company Setra is making moves to improve its sale efficiency to the domestic building materials trade.
The company will integrate the business of Setra Trävaror and Setra Byggprodukter – the group’s two specialised channels for selling into the Swedish building materials trade.
Setra Trävaror is responsible for sales of Setra’s own production of wood products, including construction timber, interior products and glulam. Setra Byggprodukter is responsible for import and distribution of board and joinery products.
“Coordination of these operations will allow more rational order processing and more efficient distribution solutions,” said Per Fredrikson, Setra Byggprodukter managing director.