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ZOW in Shanghai
Published:  24 August, 2007

All roads lead to Shanghai. From September 12-15, 2007 the third ZOW Suppliers' show for the future and interior design industry takes place at the SNIEC Shanghai International Expo Center, running parallel to Furniture China. More than 170 exhibitors from 16 countries will be present in 20077 to show all the lastest supplier innovations in surfaces and fittings, semi-finished products and elements and systems to the Chinese audience. Exhibitors are coming in from Australia, Austria, France, Germany, Italy, Japan, Korea, Malaysia, New Zealand, Singapore, Spain, Switzerland, Taiwan, the UK and USA, as well as from China.

Orgainser Survey will continue to pursue its successful "Creating Close Contacts" formula in Shanghai, which has become the trademark of ZOW events worldwide. Central to this unique show are the clarity of exhibitors and trade visitors facilitated by the designed open-plan communal space. Invitations go out to corporate decision-makers only, to enable discussions with customers to be effective. Ready-made all-in packages for exhibitors, an open and transparent stand design and extesive services for visitors, such as free admission, parking and catering, make Zow particularly attractive for all show participants and add a creative workshop quality to the venue.

The simultaneous staging of ZOW with Furniture China has proved to be extraordinarily fruitful. A great number of exhibitors and visitors at Furniture China take the opportunity to up-date themselves on the latest supplier innovations showing parallel to the nation's biggest furniture show. "Last year, more then 12,000 guests from the industry visited ZOW in Shanghai, and we expect some 15,000 trade visitors in 2007,"declares Bernd Rademacher, Director of Survey Asia based in Kuala Lumpur.

China remains one of the sales markets with the greatest potential for furniture suppliers. The annual economic growth rate runs at more than 10% 1.3 billin people live in a country that has developed in recent years into the second biggest industrial nation in the world. The building boom is relentless with 80% of public funds alone flowing into the housing and apartment construction industry. According to the latest forecasts, income per head in China is due to double by 2010, with a new middle class on the rise that's keen to spend and consume. By 2015, the number of people moving into new accomodation will be around 20 million - and that's just an annual figure! Hence the huge demand for furniture and interior fittings. In fact, the ideal conditions for ZOW in Shanghai as it becomes more successful from year to year. The show is now considered to be an important platform for the Chinese and East Asian furniture industry.

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