APA members congregate in Las VegasAttendees hoped that some Las Vegas luck might have rubbed off on the panel industry as they prepared to weather downright tough conditions, as Bill Keil reportsPublished: 10 December, 2008Some 340 wood panel and other wood manufacturers and suppliers gathered at the annual APA
meeting, Las Vegas, Nevada in late September to hear some good news and some bad news.
The attendance total was only
slightly less than 2007 – somewhat
surprising in light of the financial and market conditions.
The good news was that perhaps the construction market employing wood might begin a slight trend upward next year. The bad news was that, at the time, the US financial markets were poised at a point perhaps rivalling the deplorable conditions of the 1930s.
Ironically, the APA was celebrating the 75th anniversary of its founding, dating back to the middle of those dark days.
Chairman Mike Rehwinkel, Georgia-Pacific Wood Products LLC, said, “The US housing market is the worst it’s been in a quarter century. The cost of oil hit record highs earlier this year. Inflation fears are growing. Builder and consumer confidence levels are low. And for most segments of our industry, production capacity is out of balance with
market demand”.
He said, “This is a difficult time in our long history, but we are far better off today than in 1933, when the association was founded during the Great Depression by ‘incurable optimists’.”
He said industry must continue to look to the future, even when preoccupied with the challenges of the present.
“We have good reason to be confident [because] we bring to the challenges significant strengths, including a tradition of toughness that marks our long history.
“And yet, we continue to adapt, to strategise, improvise, plan and execute...in short, to survive as an industry…and as an association. In addition to our pride in our history, we also as an organisation are confident in our future. We continue to work together on a number of important programmes and campaigns that promise to yield significant results for us down the road.”
“Let’s remain confident. Let’s continue to stick together. And let’s keep moving forward,” he concluded.
Mr Rehwinkel reported the addition of seven new APA members over the past year for a total of 153. This includes 96 panel mills and 57 engineered wood plants. Twelve companies joined the Wood Technology Association for a total membership of 90.
Market forecasting is a difficult task in today’s market, but Dr Bernard Markstein, a fast-talking and dynamic speaker, led off on that responsibility. He is vice president for forecasting and analysis for the National Association of Home Builders.
He declared: “The fact that we are not in worse shape with all these problems [means something]. Housing is in a
21/2-year recession. We’re all feeling pain. There is a huge amount of inventory
out there.”
He said the turmoil in financial markets is feeding on itself. The demand needs to stabilise and improve before recovery.
He added: “We’ve never been here. We’re in uncharted territory. The closest was the Great Depression. The problems are largely of the financial market. There’s a lot of strength to our basic economy. Our forecast is for a mild recession, but it doesn’t matter whether there is a recession or not, it’s the condition of your business [that matters]”.
Dr Markstein predicted that single-family home sales will climb in 2009, but he said “Tough times are not over”.
He observed that single-family home prices dropped considerably in 2005-2007 and the formerly “hot markets” dropped the most. The inventory of unsold homes is still high. Multi-family has been relatively stable.
Through all this, he said, non-residential construction “has been a saviour, although it, too, has slowed. Multi-family housing starts have been fairly stable”.
He said new and existing home sales are still declining, but he believes they are close to bottoming out. NAHB expects a modest rebound in residential construction beginning early in 2009.
“I think we’re close to the bottom,” he said. “There will still be pain and pressure. People will be stronger.”
The Info Fair with 60 exhibitors provided the opportunity for mill people to learn about the latest machinery and supplies for their industry. Ventek and Hexion Specialty Chemicals Inc drew Supplier of the Year awards for equipment, and materials and supplies categories, respectively.
Dowell Myers, University of Southern California, explained the expected rise in the ratio of seniors in the general population which could trigger a number of crises, including Social Security insolvency, Medicare and health insurance cost rises, workforce and taxpayer replacement challenges, maintenance of infrastructure and over-supply of home sellers.
He said: “I’m going long term. You can’t build a house if there is no one there to live in it. But we’re still growing big time. Growth will be in the older age group. Developers are all going into retirement housing”.
He indicated that the work force is in crisis with retirees leaving and growth slowing.
He said that immigration and a better educated, and therefore wealthier, younger generation could help avert those crises.
Education had a part in his predictions. He said college graduates will pay 64% more for houses than high school graduates. “We’re not helping these kids for their benefit. It’s for ours,” said
Mr Myers.
He said the suburbs are America’s future slums with people moving to the cities. “Older folks want to live closer to more amenities,” he declared.
APA vice-president and corporate secretary Ed Elias ruefully told attendees: “I wish times could have been better so that we might be in a more festive mood to celebrate APA’s 75th anniversary. But it underscores and reminds us of our remarkable success in meeting all sorts of previous challenges.
“We met those challenges before. We’ll meet them today”.
He explained the association’s strategic plan with five principal goals:
• Grow wood product share in major
end-use markets
• Increase APA membership
• Provide a certification programme which assures member compliance
with standards
• Exercise fiscal responsibility
• Maintain organisational effectiveness.
Mr Elias said emphasis will be placed on construction markets due to their sheer size and available funding from outside sources. Industrial and international markets represent growth opportunities as well and are also addressed.
He said APA had had high-level meetings with two major prospective members.
The certification goal assures members’ standards compliance. He said, “This underscores the vital link between market growth and product quality. At the same time it recognises the challenges faced by US manufacturers during these times of low market demand and excess capacity.
“An important aspect of the APA brand in the marketplace is recognition that the APA mark on your panels and other engineered wood products stands for product quality. And it is vital that we protect that credibility,” Mr Elias advised.
He emphasised: “It is imperative that we take every effort to reduce spending, weigh the cost/benefit of all activities, leverage funding from outside sources and carefully monitor and forecast income and expenses”.
He said the board revised the budget to reduce expected income by 10%, or US$1.8m, reduced spending by the same amount and approved application of some outside funding to offset operational expenses.
Mr Elias added: “An important assumption is that current conditions are temporary, rather than permanent, and that the revised plan should be viewed as a bridge, rather than as a fundamental change in association direction.
“With this plan in place, with your continued strong support and with the eventual economic and housing market turnaround that is sure to come, our industry and your association have tremendous prospects ahead for success and prosperity,” he concluded.
Keith Koonce, Panelized Structures Inc, advised on selling to the non-residential construction market.
He strongly advised using panelised roof construction for its safer installation methods and 60% time savings. He said a typical crew will put up 20,000ft2 per day in 8ft and 10ft sections.
He said his firm insulates on the bottom side in voids.
A discussion indicated rising interest in raised wood floors compared with concrete slab construction. APA has sponsored seminars on the subject in its important southern market.
Mr Koonce said wood has 80% of the roof market in the US west, but only 5% in the east, where steel makes up the vast majority, despite its much higher cost.
APA’s Charles Barnes estimated 2008 North American panel exports at 1.27 billion ft2, the best year on record and a record for North American OSB exports.
Tom Williamson, APA, reported that Arkansas regulations prohibiting wood in school construction had just been reversed and using wood in seven schools had saved US$2.5m.
Marilyn LeMoine, APA’s market communications director, reported on the association’s new comprehensive website which draws 100,000 contacts monthly.- Keeping positivePublished: 12 May, 2008Luxurious Palm Springs, California, and its Hyatt Grand Champions resort at Indian Wells, was the venue where nearly 400 members and suppliers assembled for APA's 70th annual meeting. During his chairman's address, Jonathan Martin, Roy O Martin Lumber Co, Alexandria, Louisiana, spoke frankly: "It's been a difficult year for residential construction with both demand and markets down. But our association is financially strong. We have excellent staff and an excellent strategic plan. We are prepared for contingencies and we have a strong leadership. I like our chances going forward." Richard Huff, vice president and general manager of Tolko Industries Ltd, Vernon, British Columbia is new chairman and Jim Enright, president, Standard Structures, Inc, Windsor, California, is new vice-chairman. Mr Martin announced Thomas Maloney as recipient of the Bronson J Lewis award. Dr Maloney is director emeritus of the Wood Materials and Engineering Laboratory at Washington State University, Pullman, Washington. He also founded the International Wood Composites Symposium, now held in Seattle, Washington. The panel industry's problems are rather longer term, a result of the economy getting out of kilter, a consequent dearth of credit, a surplus of unsold homes, a weak US Dollar. All these have magnified other problems resulting in weakening panel markets and consequent lower profit margins. David Lereah, executive vice president of Move, Inc, Westlake Village, California, forecast it all during his 2005 APA meeting appearance citing danger signs of a tiring market including stretching credit, rising mortgage rates, dropping home affordability, rising inventories, lengthening days on market and more speculation. He returned last November and outlined the present problems, explaining the geography. "All real estate is local. Real estate expansion started in 1991. Immigrants started buying homes in a big way. The industry had a mortgage product for whatever anyone wanted. Real estate expanded. Everyone turned to real estate, which was a safe haven. It didn't work that way. So many loans were made with nothing. So we have a real mess today. This is the worst. Home sales are down 35% now. It's the 'Dot com' of real estate." In the last few years of the boom, customers were purchasing for short term. "If you want short-term, you should be in the stock market, not the real estate market," he advised. Mr Lereah said 40% of all home sales in 2005 and 2006 were second homes. "Risky," he declared. He said real estate is a good, but cyclical, investment. He tempered his dire report by adding the fact that home prices increased tenfold over 38 years. He predicted a 10% drop, compared with a 33% climb during the boom. And it all affects the wood products market. "If we know how we got here, maybe we can get some sense of how we're going to get out of this thing," he said. "The inventory must come down," he said of the present excess housing supply. He said the speculators are out of the market. "That's good news, but they're coming back in to bottom-fish." He observed that construction jobs fell, but seemed to be turning around recently. He said the economics are improving, but consumers lack confidence. "The level is way down, off the charts. Every consumer has the expectation that prices will continue to drop." Mr Lereah ranked the state of California as leading in mortgage foreclosures and said that state will take the longest to correct the market (into 2009), with Florida next. The real estate recession in 2008 will be worst in California, Florida, District of Columbia, Las Vegas and Phoenix in Arizona and some metropolitan areas in the East and Midwest. He predicted an upswing in most parts of the country in the first quarter of this year. "When the market does come back, I expect it to jump a level in activity," he added. APA president Dennis Hardman agreed with the market description. "It's been a bad year," he said frankly. "You, through your association, have laid a strong foundation for better times to come." He reported that industry non-residential construction and Gulf Coast rebuilding programmes are moving forward under the auspices of the Wood Products Council and he praised the Engineered Wood Technology Association (EWTA), APA's related supplier organisation, as "a valuable asset for industry networking and information transfer". Earl Phillips, phenolic resins technology manager, Hexion Specialty Chemicals, Inc, said the main focus in air quality in resins has been on public buildings, with the next targets to be private homes and structural products. He warned: "A freight train is coming your way. Every living thing gives off formaldehyde. The pressure coming is based on emotion, not fact". He said resin prices have increased 215%, but the increase is less than that of wood raw material. He said consistency might be an issue with bio-based adhesives. Ward Hubbell, executive director of Green Building Initiative, outlined activities of his association: promoting credible building practices; wood promotion network; expanding National Association of Home Builders partnership; education; and third party research. Mary Jo Nyblad, Boise Cascade LLC, further explained the importance of the state of California to the US wood products market. She said the state has a US$1.5 trillion economy which would rank 8th in the world's country rankings. One in eight Americans lives there. She said California's home price now exceeds median income by ten times, while the rest of the country is 4.5. The average housing demand is 240,000 units. She said that the California Building Standards Commission is to adopt the green building programme. Ed Elias, APA, reported that the significantly weakened US dollar makes a better market for importers of US goods. APA's Tom Williamson posed some problems in wood design, saying: "Steel is easy. Wood is complicated". He said software for wood design is fragmented and component-based and designers make more from designing with steel than with wood. Continuing in that vein, Mark Halvorsen, APA, told members: "Process designers and product engineers, take note: engineered wood panels deliver increased value, better durability and long-term performance". He stressed some other pluses: strength and stiffness; dimensional stability and flatness; surface texture; workability; relative lightness in weight; lower formaldehyde emissions; environmental friendliness; durability; unique features; and surface durability. Marilyn LeMoine, APA, reported that the organisation has published 402 titles and distributed 475,000 in the first nine months of last year. Building professionals downloaded 60%. "If only 1,000 of the projects were built, it would result in using one million ft2, 3'8in basis, of plywood," she conjectured. Craig Adair, APA, said reducing home inventory is the key to market recovery. His five-year forecast calls for a small improvement in 2008 and 2009 and a return to the 3% improvement range in 2010. He said demand for housing should be greater in the 2006-2015 decade. He described the recent housing boom as "too much, too fast". He predicted that plywood imports to the US will increase and total OSB exports from Canada and the US will increase substantially throughout 2008. He forecast structural panel growth with further opportunities. Mr Adair said converting concrete floors to wood would be a 2.6 billion board foot opportunity for lumber and a three billion ft2 opportunity for structural panels. "The stakes are high," he declared. He noted that the total share of wood based construction hasn't changed much since 2000, adding that plywood production is expected to decline from 2007 to 2012. An OSB forecast taking advantage of a predicted housing resurgence would be expected to increase from 2007's 24 billion ft2 to 28.6 billion ft2 by 2012. He had hopes for a glulam rebound after it suffered from the housing drop. LVL was also a victim, but he thought LVL would increase after 2008. Mr Adair concluded on a medium-sized high note: "We don't see a recession". Jim Bowyer, Bowyer and Associates, Inc, Minneapolis, Minnesota and professor emeritus, University of Minnesota, reported that global energy consumption is rising and US energy use per capita continues to rise. He said China exported petroleum in 1993, but is now a major importer. India is perhaps seven to 10 years behind in energy consumption. He sees a peak in world petroleum consumption in 2010-2020. The US Department of Energy predicts 2037. Dr Bowyer declared: "The US is not prepared for what is coming". Coal still provides 21% of today's energy needs. Gasoline uses more energy to produce than we get out of it, he said. He explained that less than half of a barrel of oil goes into making gasoline. Other products, such as resins, use the rest. "It's possible to make all of these materials from biomass. Interest in biomass energy is higher than it has ever been. Potential suppliers of biomass are large," he concluded. A record of 70 exhibitors showed and discussed their machinery and supplies with members during several periods set aside for the activities. The Engineered Wood Technology Association sponsors the Info Fair. Raute, Willamette Valley Company, and Coe Newnes McGehee shared awards for seniority. Each has exhibited at 15 annual meetings. Eighteen awards in the all-important safety category were handed out during a special banquet, with LP taking home six; Weyerhaeuser Company five; Georgia-Pacific Wood Products three; PlyVeneer Products two; and Norbord, Inc, and Boise Cascade, one each. Eleven of the 16 winning mills had zero accident incidence rates. APA's 2008 annual meeting is scheduled for September 21-23 at the Ritz-Carlton, Lake Las Vegas, Henderson, Nevada.
- 06 - 09 February, 2012
ZOW - 10 - 14 February, 2012
Indiawood - 12 - 15 March, 2012
WMF Beijing - 20 - 22 March, 2012
Ecobuild - 03 - 05 April, 2012
Dubai Wood Show - 11 - 13 April, 2012
International Wood Composites Symposium (IWCS) - 17 - 22 April, 2012
Salone Internazionale del Mobile - 24 - 27 April, 2012
Interzum Moscow/Interkomplekt Moscow - 08 - 12 May, 2012
Xylexpo - 22 - 24 June, 2012
Beijing Home Fashion & Décor Exhibition (HFD 2012)
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