In recent years, Interzum has suffered some strong competition for its once-totally dominant global position among furniture/interior decoration exhibitions. At times, it even appeared that it just might lose that position. However, the organisers, Koelnmesse, went on the offensive with initiatives such as the successful creation of Interzum Guangzhou and Interzum Moscow and some significant changes to the way the Cologne show was structured, improving the experience for both visitors and exhibitors.